The beast is a representation of Australia’s scary and fast growing plastic problem, and the scale of waste HP and partners break down frequently. Made from 2,400 recycled plastic bottles, the beast weighs 200kg and stands a towering 4 meters high.
The beast made an appearance at both Sydney's Circular Quay and
the Australian National Maritime Museum where it had a monster
impact on over 17,000 people who visited the installation.
At the end of the beast’s life it will be broken down with 100% of the materials being recycled, closing the loop on this eye-opening activation.
By continuing to choose HP, you can help break down the thousands of other beasts that still lurk in our oceans.
HP is a founding member of Cartridges 4 Planet Ark , an innovative recycling program that provides Australians with a free, easy and environmentally-accredited way to recycle their used HP ink and toner cartridges. Together we’ve recycled over 10 million cartridges in Australia alone.